Tuesday 27 May 2014
Properties of waves
Radio stations identify themselves by their position on the radio dial
such as 90.1 and 93.3. This number is based on the number of waves or
cycles that pass a fixed point in a specific unit of time. To which
property of a wave does this identification number refer?
The law of energy
How are energy transformations related to the law of energy?example of light being transfromed into light energy/ How does the scientific use of the word efficiency differ from the everyday use of the word?
Personal/financial management
Personal/financial
management is the process of controlling your income and your expenses.
In what ways do you feel your personal/financial management has affected
(good and/or bad) your work performance?
Territorial volume analysis
If a company made a
territorial volume analysis and found some subpar territories, how might
these facts affect the following activities relating to salespeople?
a) supervision
b) compensation
Stock market problems
The news has been full of stories lately about the stock market
problems, sub-prime mortgages, and Ponzi schemes. All of these required
people to make decisions. Research one of the stories and discuss how
motivation influenced people to make such terrible decisions. Had
exponential discounting played a part in the decision(s) that you had
researched. If so, how?
Buying process for an online product or service
Every product or service has a buying process, even digital products or services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view
| Identify the problem and describe the difference between the current and ideal state, what drives it, and how it can benefit the buyer. |
|
| Describe the product and explain the internal and external sources. |
|
| Evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or attributes. Identify selection criteria. |
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| Define the purchase decision and identify the high-level factors that interrupt or deter purchase. |
|
| Evaluate post-purchase evaluation. |
Sales management/ selling team
A manufacturer of small aircraft, designed for executive transportation
of large companies, has decided to implement the concept of a selling
center. Which people in this company should be on the selling teams?
What problems is this firm likely to encounter when it uses team
selling?
Sales managment/competitor recruits
One manufacturer of dictating machines recruits only experienced people
and does not recruit among graduating college students. A competitor
recruits extensively among colleges in its search for salespeople. How
do you account for the difference in sources used by firms selling
essentially the same products? Explain your analysis in detail.
Sales management/sales recruits
You must choose between two sales recruits. One has scored very high in
terms of the quality of his interview, but not very well on the series
of psychological tests to predict qualities the firm thinks are
necessary for success. Another person did well on the psychological
testing, but not very well in the personal interview. All other things
being equal, which one would you hire, and why? What do you think the
strengths and weaknesses would be of the one you hired?
The Bay of Pigs Invasion
Conduct an Internet or library search for information on “The Bay of
Pigs Invasion.” Discuss the failure of the invasion in terms of bounded
awareness. In your opinion, what caused the poor decisions to be made?
Could focalism and/or focusing illusion have played a part in this
failure? If so, how?
Direct marketing
Identify an organization that does direct marketing. Prepare a two to
three page paper describing and assessing its direct marketing sales
effectiveness. What would you do differently, and why?
Comparison between different advertising media
Select a product or service that you have seen advertised in multiple
media. Prepare a two to three page paper and perform a comparison of the
different media. Which one is most effective and why?
Follow-up testing for a new product or service
Which steps would you take to test whether or not a new product or
service would be successful? what kinds of follow-up testing do you
think would be most effective as time goes by?
Distribution methods
What are some brands that are currently distributed exclusively,
selective or intensively? Do you think any of these products might be
more profitable if they were distributed through a different of
intermediaries?
Marketing healthcare
Select a mainstream business or health care product for service. Based on
the product or service you selected how would you distribute that
product or service to the community what criteria would you use to
weight you channel alternatives.
Change in age group of the market
Discuss
the impact of changes in the size of the 18-24 age group on marketing
strategy planning in the United States. What are some specific marketing
strategies that result from this change?
Effective packaging methods
Think of the last time you visited a health care organization and
describe how they package their office, their business cards, their
sample products for patients. what packaging methods do you think are
the most effective? why? do any of the packages add value ? do any of
the packages help to build relationships with prospective or current
patients.
Price floor and price ceiling
In discussing pricing issues, we noted that you should
never price below a certain value, which represents the “floor”. We
also discussed the most you could charge for something, which represents
the “ceiling”. Discuss how the floor price is determined
Using technology to make buying opportunities
Can you name a company that has recently changed its product scope or
market segment scope in a very public way? Was this an expansion or
contraction of scope?Give some examples of companies that have grown to dominate their market
segment by using technology to make buying opportunities more
convenient and efficient?
Marketing concept and the customer concept
Can you identify the trends that have made both the marketing concept
and the customer concept, more attractive models for modern marketing
managers?
Information essential to an organization
What may be the five key pieces of information that you would like to
find out about from potential clients of the organization? Chose an organization and see how many of these questions you can address through
secondary research.
Market intelligence
What are some of the potential hazards a company might face by relying
too heavily on distributors, retailers, or other intermediaries for
market intelligence?
Marketing strategies
Can you think of any companies that market the same product or service offering to multiple segments using different strategies? Are the different segments being offered different value propositions?
The advent of print media
The advent of print media, the telephone, radio, television, and the
Internet have all provided new ways for marketers to get their message
to their intended audience. As various technologies advance, these
information channels offer more precise delivery of a message.Can you identify an emerging information distribution channel?
Web presence
As more retailers develop a web presence, they often move from a “brick-and-mortar” to a “click-and-mortar” business model where customers expect channel integration.Can you identify any potential problems for these companies?Can you identify any unique marketing opportunities that such a change would offer these companies?
Advertising budget
Some companies spend a significant portion of their advertising budget
on a single high profile event. While some companies have used such
events to launch successful, long-running campaigns, others have seen
little benefit from these ads. Discuss the benefits and drawbacks of
both these strategies for the organization.
Marketing communications strategy
While traditional communication methods make measurement of results
difficult, Internet communications offer different, more immediate
measures. How can analysis of web site visitors’ behavior be used to
evaluate the effectiveness of a company’s marketing communications
strategy?
The four degrees of competition
Discuss how supply and demand would be affected under each of the four
degrees of competition (pure competition, monopolistic competition,
oligopoly, and monopoly). Give specific examples to support your
response.
Major challenges faced by business today
The three major challenges faced by business today are globalization,
advances in technology and deregulation. Which of these efforts the
greatest opportunity for established businesses? Which affords the
greatest opportunities for new businesses? Why?
Ethical question
Ethical question....Is surviving legally/ethically better than market
share gain....like cooking the books....when your job is on the line?
SWOT analysis
As a new leader, you must prepare a report for the CEO that assesses the
organization’s overall alignment between its vision, mission, values,
and strategy. This report should consist of the following sections:
An analysis of the strategic cascade of the organization
This includes assessing the organization’s strategy and market position. Use the framework implied in Michael Porter’s (1997) article “What is Strategy.” When describing the business strategy of your organization, consider the following questions:
What is the target market (target customer)?
What is your organization's value proposition (How does it deliver value that satisfies the target’s wants and needs?)?
How is your product or service positioned in the market (What specific features and attributes define the product/service and how is its value reflected in its pricing, distribution, marketing communications, etc.?)?
How is your organization sustainably different from your competitors (What is the source of uniqueness and how sustainable is it from being diminished by competitors?)?
A strengths, weaknesses, opportunities, and threats (SWOT) analysis
A SWOT analysis is a strategy planning tool that examines both internal and external environments for factors and trends that should shape planning and operations over the next five years. Environmental factors internal to the company are classified as strengths (to be leveraged) or weaknesses (to be mitigated), while external factors are classified as either opportunities (to be pursued) or threats (to be monitored and responded to).
Some primer questions for the SWOT analysis include the following:
Strengths
What advantages does your organization have?
What do you do better than anyone else?
What unique or lowest-cost resources can you draw upon that others cannot?
What do people in your market see as your strengths?
What factors mean that you "get the sale"?
What is your organization's unique selling proposition (USP)?
Weaknesses
What aspects of your product or service could you improve?
What market segments or competitive areas should you avoid?
What are people in your market likely to see as weaknesses?
What factors can make you lose sales?
Opportunities
What good opportunities can you spot?
What interesting trends are you aware of?
Useful opportunities can come from such things as the following:
Changes in technology and markets on both a broad and narrow scale
Changes in government policy related to your field
Changes in social patterns, population profiles, lifestyle changes, and so on
Local events
Threats
What obstacles do you face?
What are your competitors doing?
Are quality standards or specifications for your job, products, or services changing?
Is changing technology threatening your position?
Do you have bad debt or cash-flow problems?
Could any of your weaknesses seriously threaten your business?
A summary of the internal environment, including the organization’s values and the key elements of the organization architecture that influence worker behavior.
Include the following characteristics when analyzing the internal environment:
Structure: This includes the ways the organization assigns formal roles and responsibilities, decision-making authority, expertise and skills, and work tasks. Think of the organization chart and how its implied structure directs the decision making, resource allocation, and workflow of the organization. Is it consistent with the strategy?
Systems: This comprises the information flows that coordinate activities between groups and across the organization structure while helping direct worker behavior, including performance management, financial management, operating, forecasting and planning, and other regulating mechanisms. How do these systems help align workers and their actions with the strategy?
Culture: This consists of the unwritten rules and norms that govern worker behavior and help coordinate the activities across structural boundaries. Is the organization culture an enabler or impediment to the corporate strategy? What specific behaviors embedded in the culture support the strategy? What specific behaviors block the strategy?
A synthesis of the information evaluating the ability of the organization to implement the strategy using Kouzes and Posner’s Five Practices (for example, modeling the way) as a framework.
Include answers to the following:
Company Culture
Describe the values and culture of your organization.
What are the values of your organization?
How are they reflected in the behaviors you see at work?
Employee Behaviors
Describe the behaviors in your organization.
Are these behaviors consistent with the business strategy?
Where do they conflict with the strategy?
What new behaviors are required to align with the strategy?
Leadership
How might you and other leaders create new behaviors to support the strategy?
What specific actions would you implement to communicate, motivate, model the way, coach, inspire the vision, challenge the process, and encourage the heart?
An analysis of the strategic cascade of the organization
This includes assessing the organization’s strategy and market position. Use the framework implied in Michael Porter’s (1997) article “What is Strategy.” When describing the business strategy of your organization, consider the following questions:
What is the target market (target customer)?
What is your organization's value proposition (How does it deliver value that satisfies the target’s wants and needs?)?
How is your product or service positioned in the market (What specific features and attributes define the product/service and how is its value reflected in its pricing, distribution, marketing communications, etc.?)?
How is your organization sustainably different from your competitors (What is the source of uniqueness and how sustainable is it from being diminished by competitors?)?
A strengths, weaknesses, opportunities, and threats (SWOT) analysis
A SWOT analysis is a strategy planning tool that examines both internal and external environments for factors and trends that should shape planning and operations over the next five years. Environmental factors internal to the company are classified as strengths (to be leveraged) or weaknesses (to be mitigated), while external factors are classified as either opportunities (to be pursued) or threats (to be monitored and responded to).
Some primer questions for the SWOT analysis include the following:
Strengths
What advantages does your organization have?
What do you do better than anyone else?
What unique or lowest-cost resources can you draw upon that others cannot?
What do people in your market see as your strengths?
What factors mean that you "get the sale"?
What is your organization's unique selling proposition (USP)?
Weaknesses
What aspects of your product or service could you improve?
What market segments or competitive areas should you avoid?
What are people in your market likely to see as weaknesses?
What factors can make you lose sales?
Opportunities
What good opportunities can you spot?
What interesting trends are you aware of?
Useful opportunities can come from such things as the following:
Changes in technology and markets on both a broad and narrow scale
Changes in government policy related to your field
Changes in social patterns, population profiles, lifestyle changes, and so on
Local events
Threats
What obstacles do you face?
What are your competitors doing?
Are quality standards or specifications for your job, products, or services changing?
Is changing technology threatening your position?
Do you have bad debt or cash-flow problems?
Could any of your weaknesses seriously threaten your business?
A summary of the internal environment, including the organization’s values and the key elements of the organization architecture that influence worker behavior.
Include the following characteristics when analyzing the internal environment:
Structure: This includes the ways the organization assigns formal roles and responsibilities, decision-making authority, expertise and skills, and work tasks. Think of the organization chart and how its implied structure directs the decision making, resource allocation, and workflow of the organization. Is it consistent with the strategy?
Systems: This comprises the information flows that coordinate activities between groups and across the organization structure while helping direct worker behavior, including performance management, financial management, operating, forecasting and planning, and other regulating mechanisms. How do these systems help align workers and their actions with the strategy?
Culture: This consists of the unwritten rules and norms that govern worker behavior and help coordinate the activities across structural boundaries. Is the organization culture an enabler or impediment to the corporate strategy? What specific behaviors embedded in the culture support the strategy? What specific behaviors block the strategy?
A synthesis of the information evaluating the ability of the organization to implement the strategy using Kouzes and Posner’s Five Practices (for example, modeling the way) as a framework.
Include answers to the following:
Company Culture
Describe the values and culture of your organization.
What are the values of your organization?
How are they reflected in the behaviors you see at work?
Employee Behaviors
Describe the behaviors in your organization.
Are these behaviors consistent with the business strategy?
Where do they conflict with the strategy?
What new behaviors are required to align with the strategy?
Leadership
How might you and other leaders create new behaviors to support the strategy?
What specific actions would you implement to communicate, motivate, model the way, coach, inspire the vision, challenge the process, and encourage the heart?
The short story "Sea Oak."
Applying one or more key concept(s) from the lectures and readings about
post-Freudian psychoanalysis, make an interpretive argument about the
short story "Sea Oak."
The theory contains many possibilities: existentialism, eros and thanatos, and the Oedipal Conflict. The short story also contains many possibilities: specific character analysis (like the narrator, the aunt), relationship analysis, scene analysis, theme analysis. I want to give you freedom to focus on any aspects of the theory and aspects of the story you feel you can analyze and find strong meaning in.
But whatever you choose, the goal of your paper is:
• to present a clear opinion for a thesis that guides your entire paper. This opinion must connect something from this theory to this story in a meaningful, interpretive manner.
• to point to many supporting examples from the story (quote generously) and argue how they fit or apply to the theory you choose to bring in (use the terms from lecture generously).
• to explore the deeper, more complex meaning of this application, psychologically (and socially, in so far as "socially" affects us psychologically). In other words, don't just point out a correlation or two; create a rich, interesting, insightful discussion from the correlation.
Find a balance between a paper that takes on too much (too many concepts and too much of the story) and a paper that takes on too little (something which leaves with you only a couple of body paragraphs to write). If the paper gets too big, narrow your focus; if the paper gets too small, broaden your focus. Pick something that can sustain a strong, detailed, meaty essay, and something you personally find meaningful and interesting, too.
The theory contains many possibilities: existentialism, eros and thanatos, and the Oedipal Conflict. The short story also contains many possibilities: specific character analysis (like the narrator, the aunt), relationship analysis, scene analysis, theme analysis. I want to give you freedom to focus on any aspects of the theory and aspects of the story you feel you can analyze and find strong meaning in.
But whatever you choose, the goal of your paper is:
• to present a clear opinion for a thesis that guides your entire paper. This opinion must connect something from this theory to this story in a meaningful, interpretive manner.
• to point to many supporting examples from the story (quote generously) and argue how they fit or apply to the theory you choose to bring in (use the terms from lecture generously).
• to explore the deeper, more complex meaning of this application, psychologically (and socially, in so far as "socially" affects us psychologically). In other words, don't just point out a correlation or two; create a rich, interesting, insightful discussion from the correlation.
Find a balance between a paper that takes on too much (too many concepts and too much of the story) and a paper that takes on too little (something which leaves with you only a couple of body paragraphs to write). If the paper gets too big, narrow your focus; if the paper gets too small, broaden your focus. Pick something that can sustain a strong, detailed, meaty essay, and something you personally find meaningful and interesting, too.
Organism Physiology
Locate a diagram of an organism that has the main organs and structures labeled.
Write a 700- to 1,050-word paper identifying the structures and functions of the main organs found in your selected organism.
Explain how the organism in the diagram has evolved physiologically to become suited to its environment.
Write a 700- to 1,050-word paper identifying the structures and functions of the main organs found in your selected organism.
Explain how the organism in the diagram has evolved physiologically to become suited to its environment.
Blood flow in the brain
While the blood flow that is used by the brain is redirected to the
body, the brain does not get the necessary oxygen that it needs to
think. Explain how this physiological process affects higher order
thinking. Remember that the prefrontal lobe is most affected by the lack
of oxygen.
Teen behavioural problems
to the “teen brain” behavioural problems issue (e.g., the legal age
for driving).Discuss the arguments used by each side to support its case
and Discuss the scientific or logical errors made by each side (e.g.,
does the article
derive a causal conclusion from correlational findings?)
The media articles can come from any newspaper articles in the last two years but it shouldn't be from a blog.
derive a causal conclusion from correlational findings?)
The media articles can come from any newspaper articles in the last two years but it shouldn't be from a blog.
CAUSE AND EFFECT
1. Our everyday personality judgments are shaped not only by the
primacy effect, but also by our prior set of beliefs about which
personality traits go together. These assumptions or naïve belief
systems that we have about the associations among personality traits
have been called an implicit personality theory. In this unscientific
theory of personality, we have a strong tendency to assume that all good
things occur together in persons and that all bad things do so as well,
with little overlap between the two.
Write two or three paragraphs giving an example of a time in your life when you made an incorrect assessment about someone’s character or personality based on the Implicit Personality Theory – using the operating principle of evaluative consistency – the tendency to view others that is internally consistent. Describe how later on – when you learned more about the person – you realized you had misjudged based on the implicit personality theory. Do not use examples stated in your textbook.
2. What can we learn about two variables from a CORRELATIONAL STUDY? What do we mean by CAUSE AND EFFECT? We cannot determine CAUSE AND EFFECT from a correlational Study. Why not?
Write two or three paragraphs giving an example of a time in your life when you made an incorrect assessment about someone’s character or personality based on the Implicit Personality Theory – using the operating principle of evaluative consistency – the tendency to view others that is internally consistent. Describe how later on – when you learned more about the person – you realized you had misjudged based on the implicit personality theory. Do not use examples stated in your textbook.
2. What can we learn about two variables from a CORRELATIONAL STUDY? What do we mean by CAUSE AND EFFECT? We cannot determine CAUSE AND EFFECT from a correlational Study. Why not?
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