As more retailers develop a web presence, they often move from a “brick-and-mortar” to a “click-and-mortar” business model where customers expect channel integration.Can you identify any potential problems for these companies?Can you identify any unique marketing opportunities that such a change would offer these companies?
Tuesday 27 May 2014
Web presence
As more retailers develop a web presence, they often move from a “brick-and-mortar” to a “click-and-mortar” business model where customers expect channel integration.Can you identify any potential problems for these companies?Can you identify any unique marketing opportunities that such a change would offer these companies?
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