Monday 23 June 2014

Ranking the Super Bowl Ads

 Ranking the Super Bowl Ads

This Sunday, February 2nd, is the Super Bowl. The Super Bowl is not only a major sporting event, but it is also a major event in marketing due to the increased attention given the commercials shown during the game. With a 30-second spot costing companies over $4 million, marketers work hard to ensure that their ads are not only being seen, but are also being remembered and talked about.
Assignment: Either a) watch the super bowl or b) watch the commercials online. Then list the top 10 commercials based on memorability (likelihood of being remembered). For your top 3 ads, provide a short (2-3 sentences) outline for your choice.

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