From the scenario for Katrina’s Candies, determine the
appropriate type of market structure for the situation in question.
Cite at least four (4) defining characteristics that have helped
you reach this decision regarding the appropriateness of the chosen
structure.
◦Recommend two (2) kinds of pricing and output strategies that
Katrina’s Candies should use to reach the goal of profit
maximization. Suggest key modifications that Katrina’s Candies
should make in order to maintain a competitive advantage when new
entrants enter the market. Provide a rationale for your
suggestions.
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