Impact of market positioning on stakeholders

The essence of this project is to focus on the impact of market positioning on stakeholders – to do that, you frame it.  For your assigned product or brand, look at:

• Segmentation:  what method(s) are used
• Target:  what segment(s) are targeted
• Positioning:  how have they positioned the brand.  Include a slide with a Perceptual Map

Once you have set the stage with slides showing us how the product/brand is positioned and the underlying segmentation and targeting, focus on who are the stakeholders and how are they impacted.

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