Write a 6,300- to 7,000-word paper integrating your
previous Learning Team assignments into a final Marketing Plan Paper.
Address the following information in your paper:
- Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.
- Develop an initial sales promotion schedule.
- Create an advertising plan.
- Identify public relations opportunities for the product or service.
- Analyze the effect of channel management decisions on the marketing of your selected product or service.
- Select
appropriate distribution channels for your product or service and
address costs in terms of placement, shipping, and middlemen.
- Develop a budget for your plan.
- Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.
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