Sunday 8 June 2014
blue ocean strategy
Write a 750- to 1,000-word paper that describes the importance of
blue ocean strategy and identifies a product or service that would be
considered a blue ocean move. Include the following:
A description of blue ocean strategy and its importance
A product or service that might be considered a blue ocean move and why
An alternative red ocean move for the same product or service along with
the pros and cons of that strategy
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