Sunday 8 June 2014
As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand.
As part of the Marketing Mix, Place, or Channels of Distribution,
is important to understand. What is the difference between Direct
channels of distribution and Indirect channels of distribution? It has
been said that "channels of distribution may be the best opportunity for
a sustained competitive advantage." Based on your Kotler text, would
you agree or disagree? Why?
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