Monday 19 May 2014
When conducting its market assessment, what economic factors should Moots consider to make its decision?
Moots is a high-end bicycle manufacturer located in Steamboat Springs,
Colorado. Assume the company is considering entering the Brazilian,
Chinese, and Indian markets. When conducting its market assessment, what
economic factors should Moots consider to make its decision? Which
market do you expect will be more lucrative for Moots? Why?
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