Write 7 full pages (plus cover page + works cited page) that analyze the internal and external environments for your organization. Then make recommnedations. This paper must be in essay form. Make sure you use proper grammar and spell check. You will be marked both on your writing mechanics as well as the content of your paper. Use MLA format.
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INTERNAL ANALYSIS Your internal analysis must include factors within your organization that might be considered a strength or weakness and could be leveraged to take advantage of opportunities or reduce threats.
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Specifically, you must analyze the strengths and weaknesses of each of the functions found in your organization (i.e. Sales & Marketing, Finance & Accounting, Management (including HR), Research & Development, Production, and Information Systems. You are to assess how well these functions are performing, providing an in-depth discussion and analysis of resource levels and capabilities (how well these functions are using the resources to achieve organizational objectives). Do not simply describe how your organizational units perform their work.
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EXTERNAL ANALYSIS Your external analysis must include factors outside your organization that may pose opportunities or threats to your organization. Specifically, you must analyze factors in the societal environment (demographics, economic, socio-cultural, political-legal, and technology) as well as factors in the industry environment (customers, competitors, and suppliers). Do not simply describe the external factors that you believe affect your business. You are required to provide the reader a clear understanding of how the factors are related to the creation of opportunities or threats for your organization.
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ACTION STEPS/RECOMMENDATIONS. Once you have completed your SWOT analysis, the next step is to develop recommendations for your organization which could be implemented to take advantage of the opportunities and reduce the threats. Please be specific. Also, you must explain why you believe these actions would work and how you would go about implementing these recommendations.
FORMAT/HEADINGS: I would like you to use a specific format for your paper. Please start with a cover page with your name, date, name of your Internship company.
Then, use the following paper headings for your paper:
HISTORY/BACKGROUND(This should be a summary of your organization's history, type of company, who they compete with, etc.
STRENGTHS-- LIST AND DISCUSS AT LEAST 3 MAJOR STRENGTHS OF THE COMPANY.
WEAKNESSES--LIST AND DISCUSS AT LEAST 3 MAJOR WEAKNESSES OF THE COMPANY.
OPPORTUNITIES--LIST AND DISCUSS AT LEAST 3 MAJOR OPPORTUNITIES FOR THIS COMPANY.
THREATS--LIST AND DISCUSS AT LEAST 3 MAJOR THREATS TO THIS COMPANY'S BUSINESS.
RECOMMENDATIONS--DISCUSS AT LEAST 3 MAJOR RECOMMENDATIONS THAT YOU BELIEVE WILL HELP THIS ORGANIZATION/COMPANY GROW; BE SURE TO PROVIDE YOUR RATIONALE FOR THESE RECOMMENDATIONS.
BE SURE TO HAVE A WORKS CITED PAGE AND CITE ANY OUTSIDE SOURCES USED.
IMPORTANT: THIS MUST BE A NEWLY WRITTEN PAPER. DO NOT SUBMIT A PAPER THAT YOU PREVIOUSLY WROTE FOR ANOTHER COURSE. IF YOU WORK AT A COMPANY WITH ANOTHER BERKELEY STUDENT WHO ALSO IS REQUIRED TO SUBMIT A SWOT ANALYSIS, YOU MUTS SUBMIT YOUR OWN PAPER, IN YOUR OWN WRITING. FINALLY, THIS PAPER IS BEING SUBMITTED VIA SAFEASSIGN. DO NOT SUBMIT A PAPER YOU HAVE FOUND ON THE INTERNET AS YOUR OWN. SAFEASSIGN WILL INDICATE IF YOU HAVE DONE SO.
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