It is impossible to use DCF methos for evaluating investments in research and development. There are no cost savings to measure, and we don't even know what products might come out of our R&D activities. This is a quote from an R&D manager who was asked to justify investment in a major research profuct based on its expected net present value. How would you respond to this statement? Do you agree or disagree? Explain
Tuesday 24 June 2014
Stressed Out & Need Guidance in the Right Direction
Managers should base pricing decisions on both cost and market
factors. In addition, they must also consider legal issues. Describe the
influence that the law has on pricing decisions.
It is impossible to use DCF methos for evaluating investments in research and development. There are no cost savings to measure, and we don't even know what products might come out of our R&D activities. This is a quote from an R&D manager who was asked to justify investment in a major research profuct based on its expected net present value. How would you respond to this statement? Do you agree or disagree? Explain
It is impossible to use DCF methos for evaluating investments in research and development. There are no cost savings to measure, and we don't even know what products might come out of our R&D activities. This is a quote from an R&D manager who was asked to justify investment in a major research profuct based on its expected net present value. How would you respond to this statement? Do you agree or disagree? Explain
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