Tuesday 17 June 2014
Discuss Tiers 1 and 2 of e-marketing strategic planning
Discuss Tiers 1 and 2 of e-marketing strategic planning. In
your own words, support the argument for a distinction between the two
tiers.
2. For an internet or e-commerce company that only sells in the United
States but wants to expand globally, what type of strategy would you
recommend for the initial expansions? Why? Describe the factors this
company would need to consider, while pursuing this strategy.
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