Wednesday 4 June 2014
•Describe the business benefits of parameter estimation.
You are a marketing analyst in a large grocery store chain. Your
job entails developing a robust customer knowledge base utilizing
the company’s vast database of in-store purchases. To date, you
have been able to build a profile of your customer base, draw
inferences about different customer groupings, and compare customer
behaviors across the different sales regions. Your task is to:
•Describe the business benefits of parameter estimation. Provide
examples of the type of parameters that might be of interest to
decision makers in areas such as marketing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment