Wednesday 14 May 2014

The Triple Constraints

The Triple Constraints form a backbone of delivering all sorts of projects (including marketing solutions). Perhaps you have heard of them?
Simply put they are comprised of three elements: ■GOOD/INFERIOR (Quality) ■FAST/SLOW (Delivery Time) ) ■EXPENSIVE/CHEAP (Cost) Typically it is put this way, typically you can pick any two (or the inverse of any two): For example: GOOD + FAST = EXPENSIVE Choose Good and Fast and we will drop everything and work on your project, but expect very inflated costs.
GOOD + CHEAP = SLOW Choose good and cheap and we will do a great job, but be patient until we have a free moment from paying clients.
FAST + CHEAP = INFERIOR Choose fast and cheap and expect an inferior job delivered on time. You truly get what you pay for, and in our opinion is the least favorable of the three. Have you applied these before? What are your thoughts on these in regards to marketing?

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