Saturday 17 May 2014
Five Forces Analysis
(Five Forces Analysis) Starbucks operates in the high-growth industry of
specialty coffee sales. The company has created a large amount of brand
equity for its products by focusing on quality and high levels of
customer service. Companies like McDonald"s and Tim Hortons are
competing with Starbucks by providing a lower-priced standardized coffee
made from high-quality beans. Prepare a five forces analysis for the
specialty coffee market. Suggest two strategic changes that Starbucks
might pursue after analyzing the five forces.
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