Complete the final phase of your New Product Launch Marketing
plan. Using the sample Marketing Plan in Marketing and Management
(pp. 60-65), consider your product launch to date, reflect on
additional learning, and refine to create a Marketing Plan for your
new product. Your plan should be no more than 3,500 words. Be sure
to include the following: •Segmentation, target market, and
positioning •Pricing and distribution strategies •Marketing
communication plan
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