Using the regression results and the other computations from
Assignment 1, determine the market structure in which the low-calorie
food company operates.
Use the Internet to research two(2) of the
leading competitors in the low-calorie microwavable food industry, and
take note of their pricing strategies, profitability, and their
relationships within the industry (worldwide).
Write a six to eight (6-8) page paper in which you:
1.Outline a plan that will assess the effectiveness of the market structure for the company’s operations.
2.Suppose the business operations have now changed from the market
structure specified in the scenario. Determine two (2) likely factors
that might have caused the change. Predict the primary manner in which
this change would likely impact business operations in the new market
environment.
3.Analyze the major short-run and long-run production
and cost functions for the low-calorie microwaveable food company.
Suggest substantive ways in which the low-calorie food company may use
this information in order to make decisions in both the short-run and
the long-run.
4.Determine the possible circumstances under which the
company should discontinue operations. Suggest key actions that
management should take in order to confront these circumstances. Provide
a rationale for your response.
5.Suggest one (1) pricing policy
that will enable your low-calorie microwavable food company to maximize
profits. Provide a rationale for your suggestion.
6.Outline a plan,
based on the information provided in the scenario, that the company
could use in order to evaluate its financial performance. Consider all
the key drivers of performance, such as company profit or loss for both
the short term and long term, and the fundamental manner in which each
factor influences managerial decisions.
7.Recommend two (2) actions
that the company could take in order to improve its profitability and
deliver more value to its stakeholders. Outline, in brief, a plan to
implement your recommendations.
8.Use at least five (5) quality
academic resources in this assignment. Note: Wikipedia does not qualify
as an academic resource.
Your assignment must follow these formatting requirements:
•Be
typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA
or school-specific format. Check with your professor for any additional
instructions.
•Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this assignment are:
•Analyze short-run and long-run production and cost functions.
•Apply macroeconomic concepts to changes in global and national
economies and how they affect economic growth, inflation, interest
rates, and wage rates.
•Evaluate the profit-maximizing price and
output level for given operating costs for monopolies and firms in
competitive industries.
•Use technology and information resources to research issues in managerial economics and globalization.
•Write clearly and concisely about managerial economics and globalization using proper writing mechanics.
