1. Follow the five steps of persuasion: establishing credibility, acknowledging the audience’s position, constructing a rationale, transplanting root elements, and asking for a response.
2. Clearly define your position and supporting evidence, and describe the results of your survey.
3. Include all the necessary “evidence” for the reader to reach the expected conclusion in each argument in the paper (whether the over-riding argument or one contained in an individual paragraph)
4. Ensure that each argument in the paper (whether the overriding argument or one contained in an individual paragraph) is valid and free from both formal and informal fallacies.
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