Table of Contents - Your table of contents should list major headings, subheadings, and titles of appendices with appropriate page numbering
Introduction Briefly introduce your organization and place it in the context of its industry (5)
External Situation - Critically analyze your organization's industry using the macroenvironmental factors
Internal Situation = critically appraise your organization's resources and capabilities
Five Forces Evaluate your organization using Porter's Five Forces Analysis model
Competitor Analysis - Conduct a competitor analysis on a main competitor. Please be sure to indicate which tool you selected for the analysis.
Objectives - Based on your analysis, develop strategic objectives
that are SMART (Specific, Measurable, Attainable, Realistic, and Timely).
Style and Format - Your coach will be looking for a professional document, grammatically correct with appropriate headings for sections and subsections
Strategy analysis assists us to identify and understand issues and manage complexity. By the end of this course, students should be able to:l Appraise organizational resources and conduct an industry analysis using strategy frameworks.
l Evaluate the concepts and techniques critical to identifying and exploiting sources of profit.
l Discuss and debate ideas on strategy formulation and implementation.
l Apply concepts and techniques to case analysis and group discussions.
l Relate course learnings (concepts, tools, and techniques) on strategy analysis to work settings.
l Length: The total assignment should not exceed 2,750 words
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