Saturday, 21 June 2014
Marketing Communications Case Study
Organize content under the following headings: company profile,
industry/competition analysis, presented scenario summary,
problems/challenges/questions facing the company, and evaluation of
practical stratcomm solutions. Minimum three quality bibliographic
references (in-paper citations and works cited; MLA or APA). DO NOT USE
the text or Wikipedia as sources. Utilize individual
strategic case questions/directions to guide thinking and craft
solutions. Final product will be three to five pages, double-spaced.
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