Thursday, 19 June 2014

Celebrities campaigns

Write a 4 page paper presenting the pros and cons of using celebrities in marketing campaigns. Choose a product (good or service) that is currently using a celebrity in their advertisements and make a case for using/or not using a celebrity to promote the product.
Your paper should reflect scholarly writing and current APA standards. Support your ideas with a minimum of 4 references, one of which must be the course text.

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