As part of the formal assessment for the BA (Hons) Programme you are required to
submit a Strategic Management assignment. Please refer to your Student Handbook
for full details of the programme assessment scheme and general information on
preparing and submitting assignments.
Learning Outcomes:
After completing the module you should be able to:
1. Apply a number of theoretical models and their potential for developing strategy and
supporting strategic decisions.
2. Critically analyse theoretical developments in strategy.
3. Critically evaluate the process of strategy making in multinational organisations in an
increasingly volatile and turbulent environment.
4. Appreciate the significance of and the difficulties in formulating and implementing
strategy.
Assignment Task
Read the case study “HP’s ProCurve in 2009: Internal Entrepreneurship navigates
evolving Corporate strategy”
Make sure you look at the HP’s website (ProCurve is now known as HP networking
Solutions) and the website for their key competitors
NB: The business on which the case focuses was given several names during the period
of the case study, including Information Networks Division and ProCurve).In the
examination the term Networks should be taken to cover the successive names of
the business
Answer the following questions, based on the case, your own research and relevant
strategic management theories.
1. Would you describe the management of Networks as ‘fitting’ the market or
‘stretching’ the organisation’s capabilities? Your answer should explain the
difference between a “fit” (Market Based View) and a “stretch” (Resources Based
View) approach to strategy (Johnson et al, 2011) and then identify examples from
the case to justify your answer.
(50 marks)
2. Conduct a stakeholder analysis for Networks, and evaluate the impact on its
strategy of different stakeholders.
(25 marks)
3. Evaluate Hurd’s decision to keep Networks in HP, and advise him on future
strategy for ProCurve.
(25 marks)
Before starting this assignment you are required to send to your tutor an outline in up to
500 words of your approach to the assignment, indicating the theory which you believe is
relevant, and the key areas you propose to discuss.
Page 3 of 4
Guidelines:
You MUST underpin your analysis and evaluation of the key issues with appropriate and
wide ranging academic research and ensure this is referenced using the Harvard system
(See ‘Referencing Guide’ in the Study Skills Guide in My Resources). You must use the
Harvard referencing method in your assignment.
Additional notes:
Word count: 3,000 words (maximum)
The word count excludes the title page, executive summary, reference list and
appendices. Where assessment questions have been reprinted from the assessment
brief these will also be excluded from the word count. ALL other printed words ARE
included in the word count. Printed words include those contained within charts
and tables. See ‘Word Count Policy’ in My Resources for more information.
Assignments submitted late will be marked as a 0% fail, unless you have withdrawn your
intent to submit for this module in advance of the deadline.
Your assessment should be submitted as a single word or pdf file. For more information
please see the “Guide to Submitting an Assignment” document available on the module
page on iLearn.
You must ensure that the submitted assignment is all your own work and that all sources
used are correctly attributed. Penalties apply to assignments which show evidence of
academic unfair practice. (See ‘Dealing with Plagiarism’ in the Study Skills Guide in My
Resources).
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