Monday, 23 June 2014
Buyer behavior
The typical buying process consists of the following sequence of events:
problem recognition, information search, evaluation of alternatives,
purchase decision, and post purchase behavior. What specifically do you
do as a consumer in each of these stages in a high involvement purchase
like buying a house or a car? List the four main psychological processes
as discussed in the text and what should marketers do to manage these
four psychological processes affecting consumer behavior?
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