Monday, 23 June 2014

Applied Managerial Decision Making

Small Group Discussion- I have selected Cluster Analysis:
Research the Library and provide at least 1 example of how a real company has used each of the following multivariate techniques: factor analysis, multi-dimensional scaling, and cluster analysis. Companies that provide statistics software websites and market research firm websites usually include case studies and customer testimonials.
For this portion of the project, on your own, write a 1500-3000 word summary explaining to upper management the chosen multivariate technique, how it is different than the other 2 techniques, how at least one other real-life company has used this technique to address a business problem and how that technique might be used at your own organization.

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