Select a business or part of a business that you are very familiar with. The business must already exist. This is not an assignment to evaluate a new venture proposal.
Hints:
Students who select a company, even if it only has one business area, are likely to score poorly. The marker is looking for a very specific management agenda at the end of the assignment; this is difficult to develop for a company. Even when the company only has one business area (i.e.: a budget airline) our advice would be to narrow down the assignment to a part of the company (i.e.: a route).
The assignment can be based on an internal department or service.
Assignment Structure Guidelines (1300 words maximum, 15 pages maximum – The assignment flysheet, contents page and bibliography are not part of your word count or page length guidelines)
1. 100 words maximum
Provide background to the business, or part of a business, you are basing your assignment on (this is to familiarise your marker with your subject matter).
Hints:
A tabulation showing sales, profits etc. for the business over time is usefully employed (Note: Company data can be included but you should primarily provide business data/background)
What is the role of the business within the company (or part of a business) you are basing your assignment on? How is performance evaluated?
What percentage of portfolio sales/performance does the business account for?
In 2. below you identify a customer target. How important is this customer target to the business and what are current levels of performance?
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