Apple Inc. is known for its state-of-the-art designs for products
such as the iPhone, but most are unaware that Apple has used technology
to streamline its supply chain management and operational systems to
provide competitive pricing. This use of technology has allowed the
company to under price its competitors and yet maintain a 25 percent
margin on their products. The use of IT has provided Apple with a
strategic and competitive position which most of their competitors find
difficult to match or exceed.
Using
your company or a real-world example from your research, analyze how
information systems affect the firm’s strategic and competitive
position.
Using the assigned readings and online library resources, explain how information technology:
- Impacts competitive rivalry, such as pricing, promotion, and distribution
- Enables or dissuades new entrants
- Enables customers to achieve greater bargaining power
- Enables suppliers to gain more bargaining power
- Gives rise to substitute products or services that threaten the existing market
Give
reasons and examples from your research to support your responses.Write
your initial response in approximately 300 words. Apply APA standards
to citation of sources.
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