Your Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include: 1.Executive Summary (A summary of the plan’s highlights and objectives)
2.Market Analysis ◦Organization and Products/Services Overview
◦SWOT Analysis
◦Customers (Customer demographics and needs)
3.Environmental Analysis ◦Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
◦Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
4.Marketing Goals and Strategies (A discussion of overall goals and strategies) ◦Marketing goals (including short-term and long-term goals)
◦Financial goals (including short-term and long-term goals)
◦Marketing mix
5.Monitor and Control ◦Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
◦Contingency plan (if any)
Writing the Final Paper
1.Must be ten to fifteen double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
2.Must include a cover page that includes: a.Title of Paper
b.Student’s name
c.Course name and number
d.Instructor’s name
e.Date submitted
3.Must include an introductory paragraph with a succinct thesis statement.
4.Must address the topic of the paper with critical thought.
5.Must conclude with a restatement of the thesis and a conclusion paragraph.
6.Must use at least ten peer reviews ,with doi, sources that were published within the past five years, including a minimum of three from the Ashford University Library.
7.Must document all sources in APA style as outlined in the Ashford Writing Center.
8.Must include, on the final page, a Reference Page that is formatted according to APA style as outlined in the Ashford Writing Center
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