Please answer the discussion questions below. Each unit should be completed separately..
Readings
Chapter 1 (Hitt, Ireland, Hoskisson 2012).
Chapter 2 (Hitt, Ireland, Hoskisson 2012). Read this first and discuss.
Case – Adobe (Hitt, Ireland, Hoskisson 2012). Read this second and then discuss.
****Unit 1****
1. Discuss how stakeholder groups have affected GM since 2008. Discuss each of the three stakeholder groups' interests. Whose interests have been served among these stakeholders? Do you think that any single group has had a very strong impact on the company's performance over the last three years?
2. Discuss how stakeholder groups have affected Apple since 2008. Discuss each of the three stakeholder groups' interests. Whose interests have been served among these stakeholders? Do you think that any single group has had a very strong impact on the company's performance over the last ten years?
3. Has Apple been able to balance stakeholder interests better than GM?
****Unit 2****
1. Based on your knowledge of the airline industry, discuss how the general environmental elements have affected the airline industry since 1999. For example, how did the terrorist attacks of 9/11 affect the industry?
2. Discuss how the general environmental elements affect the airline industry now (and how they will affect things going forward).
3. Discuss the industry 5-forces for the airline industry. Is this an attractive industry? Why or why not?
****Adobe****
1. Discuss the industry 5 forces for Adobe.
2. Discuss the competitors for Adobe. What are the key success factors for retailers (if you were running one of these organizations, what would you have to do well to succeed)? How do these key success factors affect competition? What key metrics would you use to diagnose performance among competitors?
3. What general environmental elements created potential threats/problems for Adobe?
4. What did Adobe do to create its own problems?
5. Do the key success factors affect how Adobe should approach the resolution of these problems? For example, does it want to focus on innovation or cost reach greater market share?
6. How should Adobe respond to these problems?
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