Tuesday, 17 June 2014
Coke and Pepsi
Do an economic analysis of two giant competitor brands, Coke and
Pepsi, in the context of them being rivals in the "Twenty-First
Century" and use all the knowledge you have gathered over the last
several weeks. (demand and supply, market equilibrium, elasticity
and demand, etc)Please do not make it a financial case. Use the
most recent sources to make it more relevant. There is plenty of
information out there including their home pages for starters.
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