Tuesday, 17 June 2014
Ageism and sexism in birthday cards
Analyze
15 to 20 birthday cards at a nearby store. Categorize cards by gender
and by age of intended recipient. If you have no card store nearby, shop
birthday cards on the Web. (To do this, go to a search engine like
www.google.com and type "greeting cards" in the blank search line.) Are
the messages you find in the cards positive or negative? Jot down what
differences you find about age and lack of sexual activity,
attractiveness, intelligence, or physical ability by sex. Compare these
impressions with those you see on the television or in magazine ads.
Taken together, how do birthday cards and other media represent the
problems that men and women have as they age?
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