Tuesday, 24 June 2014
branding nordstrom
After reading the article “Conservative Nordstrom to sell trendy Topshop
fashions,” respond to the following: How does this partnership fit into
Nordstrom’s current brand management strategy? Will it appeal to its
target markets? How will it allow Nordstrom to differentiate itself from
the competition? Is this a risky move for Nordstrom considering the
downward sales trends for Topshop in the UK?
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