Operations Decision Using the regression results
and the other computations from Assignment 1, determine the market
structure in which the low-calorie frozen, microwavable food
company operates. Use the Internet to research two (2) of the
leading competitors in the low-calorie frozen, microwavable food
industry, and take note of their pricing strategies, profitability,
and their relationships within the industry (worldwide). Write a
six to eight (6-8) page paper in which you:
1. Outline a plan that will assess the effectiveness of the
market structure for the company’s operations. Note: In Assignment
1, the assumption was that the market structure [or selling
environment] was perfectly competitive and that the equilibrium
price was to be determined by setting QD equal to QS. You are now
aware of recent changes in the selling environment that suggest an
imperfectly competitive market where your firm now has substantial
market power in setting its own “optimal” price.
2. Given that business operations have changed from the market
structure specified in the original scenario in Assignment 1,
determine two (2) likely factors that might have caused the change.
Predict the primary manner in which this change would likely impact
business operations in the new market environment.
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