Monday, 12 May 2014
new market strategies
Imagine you are the marketing manager for a U.S. manufacturer of
disposable diapers. Your firm is considering entering the Brazilian
market. Your CEO believes the advertising message that has been
effective in the United States will suffice in Brazil. Your CEO also
believes that the pricing decisions in Brazil can be left to the local
managers. Detail the possible objections to both beliefs. Support your
answer with examples.
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