Turn your attention to the production and logistics methods used by ECCO. In analyzing the company's global supply chain, consider how well the supply chain configuration matches with the company's products in order to determine where efficiencies could be introduced.
First, describe the strategy used by the company to produce and deliver its shoes. Then, list the unique factors of both the product and the market demand and determine whether they are satisfied by this strategy. In what ways could the strategy be modified in order to increase the corporate profit or reduce the price to the consumer? Also, given what you know about the trends in global supply chains, consider the reasons why ECCO may have chosen to locate its production and distribution facilities in their current locations, and then make a recommendation on how and why their strategy should change over the next three to five years.
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