Imagine a product that might solve a common problem in your
industry of interest. Write a sales letter using Monroe’s Motivates
Sequence, targeting a potential buyer of the product. The letter
should be written in standard business format using clear, concise
and compelling language, and professional writing skills. In a
paragraph following the letter, explain your approach in terms of
word choice, audience focus, addressing potential opposition to
your product, and your appeals.
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