developing an appropriate marketing plan with emphasis on ‘marketing mix’ strategy for a new product or service

he focus of this assignment is on developing an appropriate marketing
plan with emphasis on ‘marketing mix’ strategy for a new product or service in
an existing or new international market.

Task: The purpose of this assignment is to provide an opportunity to utilise
your knowledge of international marketing to undertake an analysis of the
overseas market condition to develop a practicable marketing plan.

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