Develop a marketing plan for the successful development,
commercialization and introduction of any product of your choice in the
market place. You are required to: (1) analyze the general business
situation in detail, including organizational strengths and weaknesses,
environmental opportunities and threats, industry trends, and direct and
indirect competition. Based upon your situation analysis, you will (2)
develop an organizational mission and forecast performance goals. Based
upon your objectives, you will (3) create a marketing strategy. Based
upon your strategy, you will (a) segment and target potential customers.
Based upon your customer targets, you will (b) choose an appropriate
and integrated marketing mix, including: products and services, pricing,
promotion and advertising, distribution and location, and other
elements of the marketing program – the summary and specific
recommendations for the execution of the plan.
The Final Paper:
Must
be eight (8) double-spaced-pages in length, exclusive of Appendix,
References, Exhibits, etc., and formatted according to APA style as
outlined in the approved APA style guide.
Must include a cover page that includes:
Must
address the topic of the paper with critical thought. Must use APA
style as outlined in the approved APA style guide to document all
sources. Must include, on the final page, a Reference List that is
completed according to APA style as outlined in the approved APA style
guide and incorporates at least 4 resources from Ashford University
Library.
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