Write a five to six (5-6) page paper in which you: 1. Evaluate
two (2) key changes in J.C. Penney’s management’s style from the
company’s inception to the current day. Indicate whether or not you
believe the company is properly managed today. Provide support for
your position. 2. Explain senior management’s role in preparing the
organization to shift from a catalog-based retailer to an Internet
retailer. Provide evidence of whether the transition was seamless
or problematic from a management perspective. Provide support for
your rationale. 3. Evaluate management’s decision to use
celebrities as key merchandise vendors and spokespersons. Indicate
the organizational impact of these decisions. 4. As a manager
within the JC Penney organization, suggest one (1) innovative idea
that could have a positive impact on both the employees and
customers of the company. Indicate the approach you will take in
implementing the new idea. Provide support for your suggestion. 5.
Predict JC Penney’s ability to adapt to the changing needs of
customers and the market environment. Indicate one (1) key change
in the management structure that may be beneficial to ensuring such
an adaptation to change. Provide support for your prediction.
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