You have been asked by a CEO of a multinational enterprise to
evaluate whether or not his company should begin a business enterprise
in Brazil. Write a 2 page memo to the CEO explaining why or why he
should not start a business in this country. This is potentially a
multi-million dollar venture and you are addressing a CEO. Please keep
this in mind.
There are 2 specific learning outcomes: (1) analyze the impact of
global forces on business practices and (2) assess the impact of culture
and diversity on business practices
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